In January of 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. As the title suggests, the essay spoke highly of content creation, even going so far as to say content creation is “where much of the real money will be made on internet.”
The truth is, content will always be king because of five simple principles:
Why Doesn’t Everyone Do It?
The short answer?
Quality content creation involves an ongoing commitment to excellence that many small businesses cannot provide on top of their standard work obligations. Everything from the tone of writing to the underlying message must be carefully crafted to yield the best possible results.
“Content Marketing is a commitment, not a campaign.”– Jon Buscall
As a result, many business owners will avoid content marketing and instead choose to invest in costly pay-per-click campaigns that return minimal value.
This begs the question, why is the return on many paid campaigns so minimal?
It might be because a strong paid campaign is supposed to reward the customer with value at the end, and what better value than quality content!
Always remember, establishing yourself as an influential voice in your industry starts with a single click, and from there the possibilities are endless.
Providing Value For Your Customers
von Essen Digital Marketing specializes in the creation, publication, and promotion of original content made specifically for your industry.
Each piece of content will be researched and strategically aimed towards your target audience for maximum reach.
This will include the following:
Learn more about how you can boost the ranking of your web page and increase your site traffic.
Make the easy choice and contact von Essen Digital Marketing today!