In the year 2020, nearly 3 billion people are using social media.
This number is supposed to increase by nearly 16% by the year 2023, meaning that if you’re not using social media marketing to reach your customers, someone else probably is!
During the onset of social media marketing, paid advertising was much cheaper because there were much fewer people using the platforms. Nowadays, many companies report paying around $1/click for a single ad.
This means two things.
First, you should be maximizing the return on your social media channels before paying for advertising. Maintaining proper business information, creating original content, and researching your online audience are all essential aspects of making the most out of your social media.
Second, you should focus less on ads and more on building campaigns.
A successful ad campaign should be based around a measurable ROI, and accomplish several of the following:
Where Do You Start?
Before starting a social media campaign, you should have a strong understanding of your target market and what strategies are being used by your competitors.
When analyzing your competition, consider the following questions:
Once you’ve completed your initial analysis, you should be asking yourself these same questions.
What you hope to achieve from your social media campaign is critical to how you present your advertising, so it’s important to establish your motive early on.
Next, by building a project timeline and creating a buffer of new content, your social media campaign will appear much more organized and cohesive. Ensure that your messages remain consistent, and always focus on your big picture goals to maximize your success.
Don’t be afraid to think bigger than the next click!
“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.”– Gary Vaynerchuk, CEO of VaynerMedia
How To Improve Your ROI
For business owners running their own social media marketing, establishing a consistent ROI is sometimes a lengthy process of trial and error. Each social media platform requires a different approach, and creating a unified voice across all of your accounts is critical to your success.
Fortunately, von Essen Digital Marketing can provide you with customized social media marketing campaigns made specifically for your advertising budget.
You’ll be able to bypass the growing pains of DIY social media marketing and gain access to numerous reports and analytics detailing the success of your campaign.
Other benefits of using von Essen Digital Marketing include:
Learn more about how you can boost the ranking of your web page and increase your site traffic.
Make the easy choice and contact von Essen Digital Marketing today!